Wine as a social reflection has been built in constant movement being a reflection of each era. Wine is plurality and diversity, like the physical and human geographies it represents, its landscape, heritage and cultural richness.
The world of wine represents many cultures: production, transformation, social uses… Wine is a historical construction of civilizations. Knowledge, expressions, customs, traditions, experiences, territories, scientific and technical development are part of a culture that has evolved over the centuries.
Wine, culture and society
Wine is the heritage of traditions. It originates a special landscape, a type of architecture, shapes nature, generates wealth, differentiated local identity, connects artistic disciplines, is a cultural essence and builds social interaction.
In the places where vines grew, wine was a determining social factor. Today, wine culture is also a promoter of social sustainability and a driver of economic and cultural development.